In today’s time and age, being good at something is not enough. As the internet expands, the world gets smaller and competition is tough. Most professional education systems are not prepared to bring out the highest level of competence in individuals and the onus is on them to develop certain corporate skills necessary for survival. Today, more than ever before, we need coaching which can transform individual capabilities into effective action. The truth is information and knowledge is available in abundance. Smartphone with internet allows us to access the best information online, but the impact is very short lived. We would surely find many life-changing moments of euphoria in that moment but soon after are so held up in everyday life that we are unable to take action upon whatever we have learned. This is why, at The Sales Masters, we focus on personal mastery trainings adhering strictly to our philosophy of Deliberate Learning – a method of learning which allows us to consciously make the journey between gaining knowledge and acting upon it.